What’s Next in 2010? One Manager’s Prediction:

As the entertainment business wraps up for the holidays, many people are asking what’s next in 2010 in entertainment?

Here’s my prediction:

Interactive is where entertainment is going.  Audiences want to be connected to the story — from beginning to end. They don’t want to just be told what the story is — they want to be active in its evolution.

This will have a huge effect on everything from movies to tv to web to advertising.  Think about it this way:

What if it wasn’t just a handful of people at a network deciding what shows get made and if the shows stay on the air or get canceled?  Or what if instead audience members got to decide which movies got made instead of one person who controls all the decisions at a studio?

In fact, Mountain Dew let consumers pick a new flavor in a hugely successful massive multi-player online game. The response to the campaign was amazing.

Perhaps if we brought this idea into entertainment — movies, tv, even all content could do much better because, if done right, audiences are already active participants and will want to promote the content and will have a valuable stake in its success.

This idea is already being incorporated into indie movies.  The film THE WEATHERED UNDERGROUND comes out January 26th and could open the doors for more content to go this route.

Check out the film’s trailer here:
http://www.youtube.com/watch?v=wpPCS8yZBJ0

No matter what type of content, if you allow audiences to be involved, you are creating an active conversation with the audience and can help push your project to huge success.

Have a great holiday!!