The Digital Revelation

I remember when, just a few years ago, everyone was throwing around the word “convergence.” It was definitely the hot concept. Even though I suspect no one really knew what it meant…or would mean.

Suddenly, technology has become a HUGE part of our industry. Given how slowly the film biz can move, it’s truly amazing to see this abrupt shift happening. It used to be calling something “digital” was a sneer. Now, it’s a rallying cry.

This change doesn’t just affect the movies we make and where we watch TV shows. The ripple effect is felt right through the press. From how fast people expect to see reviews to online discussion of the latest buzz in the biz, online content offers amazing flexibility. At a fraction of the cost.

Just like with films, it was only a few short years ago that Internet credentials at a film festival would get begrudging validation. Now, the major trades and the major film mags have reps who write online. Film audiences expect to see content available fast. And they want their say.

It’s an exciting time that I plan to explore more on this blog. And I can’t wait to hear what you think!