Pat me on the Twitter back! Viral Docu campaign.

So today, I did it! I doubled my followers on Twitter. Fine, it was only from 17 to 36, but if I keep it up, I will be at 1M with PDiddy in no time.

In this process, there are a few articles that I have come across that are helping me figure out how to do this… again, not knowing if my hours a day tweeting would be better spent cleaning my house. Right now, I feel like that may be the case. But I have landed some interest from what appears to be some heavy hitters in our target audience - the Jewish and Art worlds.

So in an effort to not starve my family… I am going to sign off for the day and hope to reach 80 followers by this time tomorrow.

Cheers.

Viral Marketing on Indie Films - The Documentary

This is a test, this is only a test. Today we got the locked down date for the release of AS SEEN THROUGH THESE EYES of October 2nd. That gives us about 18 weeks to perfect a independent release. We are lucky enough to be released through a company called Menemsha Films… For those of you out there following small distribution companies, you will know that they did a great job on shortlisted film Rape of Europa.This prestigious film has had a long theatrical life and they are modeling that platform for our release.

Now the one thing they did not have that we do is Twitter. Is this really a good marketing tool for our world? Various articles I have read tell me different things. So I am going to go for it and see what happens. This is a ride all you indie filmmakers/distributors may want to go on with me.

In the next 18 weeks, I will blog about how this experience is going. What we are doing to make it happen for us. I will also do my best to get some great interviews along the way with filmmakers, distributors, theaters, etc. to talk about the use of the viral market.

Please feel free to ask questions and make suggestions. I would love to hear how it is working for you out there. And again, I will make sure you get all the information I have along the way.

Here is to a new form of distribution, from the underdogs.

Cheers!