Cinema is alive and well in the UK…

A bit of good news for the industry at large is that the cinema remains the first choice for U.K. consumers to watch movies, according to research published today. A survey conducted by legal eagles Olswang in conjunction with research giant YouGov finds that the theater is the primary place to watch movies. The popularity of watching movies on the big screen continues because it offers a unique “experience” in a society where choice and control are becoming increasingly important. DVD came in second with 53% spending at least an hour a week watching movies from DVD’s and 41% watching TV shows from DVD for at least an hour a week.

This is all great! But, what we have been failing to do is to get our home audience interested in home grown movies. With such a great market (historically the UK has been one of the best markets for a growing cinema audience when other territories like the US see a decline) we really NEED to get people seeing British movies.

So for my next few blogs I’m going to look at how the British film Industry can become the GREAT BRITISH FILM INDUSTRY… I really believe it can be done - we’ve got BRILLIANT stories to tell, perhaps the best crews in the world, a huge amount of talented ‘Star’ actors who mean something to financiers AND an audience who loves movies and spend money going to the movie theater - and yet the British Film Industry is a part time beast that fails more than it succeeds.

And my fix isn’t bringing back the days of HUGE tax incentives that Prime Minister Blair and Brown cut down with out any notice - my fixes are long term. One day, if it hasn’t been sorted out before I can get to the level I need to be, I’ll rejuvinate the British Film Industry… Then it’ll be Sir Richard Janes…

Toodle Pip for now.

P.S. - Sorry for the two week break. I’ve been working hard on the Disney screenplay and we’ve also been working on a new advertising format for the blog site. As you can see from above my page is the test page and we haven’t got it right just yet. Oh… and we’ve just launched a new blog community in England. You can see it here: www.FoodBloggers.co.uk - next month we’ll be launching a community for music, gardening and the fashion industry. It certainly is ALL happening